California Performance, with their unique animal free whey protein (V-Whey), have set a new benchmark for the nutrition industry.
Until recently, humans have generally depended on animals for protein.
With the inventive introduction of microflora into natural production methods, we can now work with nature to harness her powerful processes in new ways.
This allows us to create the same proteins, with their unmatched benefits, without using animals in any way.
What is Animal Free Whey Protein?
V-Whey is made from Perfect Day. This is the world’s first animal-free, real dairy protein.
It is pure, smart and perfect for anyone that cares about animals, personal health and the planet.
Get your daily protein intake with a high-quality product that doesn’t cost the planet or harm animals.
How is Animal Free Whey Protein Made?
Let’s take a deeper look at the production process.
Step 1: Flora
To produce real milk protein without the environmental impact of livestock, the team at Perfect Day teaches tiny organisms called microflora to create animal-free milk protein.
They do this by giving a digital version of the milk-making genetic blueprint from a cow to the microflora.
Step 2: Food
Just like cows, flora need a food source to enable them to produce milk protein, so Perfect Day feeds them simple plant sugars.
Step 3: Fermentation
They then use fermentation to enable the flora to efficiently convert plant sugars into milk protein.
Step 4: Animal-Free Milk Protein
The result is an animal-free milk protein that is identical to the protein found in cow’s milk. It’s approved as safe by the FDA and is even purer than traditional dairy as it’s free from any lactose, cholesterol, hormones or antibiotics.
What is Microflora?
Perfect Day explains, “Microflora are bioprocessing powerhouses that have the potential to transform the way we feed the world. They’re incredibly efficient at turning carbohydrates from plants into high-value, nutritious proteins, fats, and other useful substances.”
“You could think of microflora as the agricultural animals of tomorrow. Except they’re not animals at all! If a fungus is “the new cow” for making dairy, then it’s a really, really small cow, with no body, mind, or nervous system.”
“Microflora may be tiny, but their potential to transform the way we think about food production is enormous.”
V-Whey Tastes Delicious
You can choose the perfect blend for your taste from their three delicious flavours.
A serving of each contains up to 5g of BCAAs, and up to 23g of complete protein
- Chocolate, perfect for those with a sweet tooth
- mixed berry, bursting with the wild taste of sweet ripe berries
- vanilla sundae, rich and creamy, exactly like a spoonful of ice cream
Another excellent advantage of V-Whey protein is that there are no hormones whatsoever. Just pure and healthy ingredients.
V-Whey is the Most Environmentally Friendly Protein on the Market
To put it simply, V-Whey uses…
- 97% less greenhouse gas emissions compared to conventional whey production
- 99% less water usage
- 60% less non-renewable energy usage
All that combined makes it the most environmentally protein on the market.
No Animal Cruelty
Absolutely no animals were harmed during any stage of the creation process of V-Whey protein by California Performance.
Additionally, the protein is also lactose free, making it ideal for the many people that suffer from an intolerance to lactose.
This protein powder is also perfect for vegans, because they’ve found a way to make it without the cows.
This animal-free milk protein is completely identical to what cows create. All the goodness without any animal involvement.
For more Vegan and Vegetarian sources, try these:
A New Benchmark
All these elements combine to create a new benchmark for protein within the nutrition industry.
Environmentally friendly, suitable for vegans, less energy intensive to create, higher quality and scientifically forward thinking.
This section will dig deeper into the functions and effects of proteins on the human body.
What is Protein?
Protein is a macronutrient that forms the basic building blocks for your body to grow, recover and operate. Protein is absolutely essential for all humans, and getting the right amount is especially important for people that love fitness and care about their health.
Let’s get more scientific with a little help from the Oxford World Dictionary.
“Protein: Any of a class of nitrogenous organic compounds which have large molecules composed of one or more long chains of amino acids and are an essential part of all living organisms, especially as structural components of body tissues such as muscle, hair, etc., and as enzymes and antibodies.”
Why does the Human Body Need Protein?
Proteins are “King” when it comes to muscle growth and recovery.
These nutrients, once in the body, are digested into amino acids that become the building blocks of your lean mass.
During your workout, the cells in your muscles are subjected to higher stress than they normally are, among them, the significant release of lactic acid which occurs in exercise. This leads to the athlete having to recover a part of the ‘damaged’ cells, while also replacing some of the old cells with new ones, in the growth of which protein synthesis is vital.
Therefore, any nutrition must include the correct amount of protein in order for the body to be assisted in its process of recovery from effort.
Why Protein is Essential for Recovery
Protein is the essential building block of the human body. It is essential for the repair of cells that have been damaged during intense training.
The repair of these cells makes our muscles bigger and stronger. Most of us could benefit from increasing our intake of lean protein through the effective planning and preparation of our nutrition plans.
Protein consumed after exercise assists in the repair and synthesis of muscle proteins, and as such, is vital to the recovery process.
Heavy resistance exercise, such as WODs or strength training, increases the rates of both protein synthesis and breakdown in muscle for at least 24 hours after a workout.
DOMS (Delayed Onset Muscle Soreness) is an infamous feeling I am sure that you are already familiar with. If an athlete’s nutrition plan has an inadequate level of protein, then breakdown will exceed synthesis, resulting in the loss of muscle mass.
Protein is needed in order to promote muscle adaptation during recovery from exercise in several ways:
- Aiding in the repair of exercise-induced damage to muscle fibres
- Promoting training-induced adaptations in muscle fibres (e.g., synthesis of new proteins that are involved in energy production and/or force generation)
- Facilitating the replenishment of depleted energy stores
The Physiological Effects of Protein Beyond Recovery
The Amino acid tryptophan, included in the proteins from chicken or turkey meat, is important for production of serotonin, which is an important neurotransmitter, and melatonin, which regulates the sleep cycle.
Albumin is a reserve protein, which regulates distribution of nutrients and maintains the pressure in the blood capillaries. Low albumin levels can signal liver disease or problems with processing the nutrients. A high level of albumin is typical during dehydration.
Transferrin is a transport protein for iron. It is related to immunity-boosting lactoferrin, which can be found in whey protein supplements with lower degree of processing (concentrate).
A high protein diet can contribute towards fat loss, so whether you are wanting to lose weight or build muscle (or both), protein is absolutely essential.
When it comes to protein in relation to the other macronutrients, the following points are important to consider
- Protein is the most important macronutrient for muscle gain and retention
- About 1g of protein per pound of body weight is best for most people
- Healthy fats are needed for health and hormonal function
- Healthy fats are the main macro added during massing phases and removed during cutting (fat loss)
- Carbs are secondary to protein but very important to fuelling and recovering from hard workouts
- Higher carbs should be eaten with higher workout volumes and daily activity levels
Optimise your Protein Intake